Pay-Per-Click Advertising ... 

Pay per click (PPC) is an internet advertising model used on websites, where you, (the advertiser), pay the host website when your ad is clicked on by one of their visitors. With search engines, you, (the advertiser), typically bids on a keyword or a keyword phrase relevant to your target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the sum you, (the advertiser), pay to search engines and other Internet publishers for a single click on your advertisement when it directs one visitor to your website.

In contrast to a organic search result, which only seeks to drive a high volume of traffic to one site, PPC provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to you, the merchant. This is known as a pay-for-performance model. If an affiliate does not generate sales, it represents no cost to you, the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.

Websites that utilize PPC ads will display your advertisement when a keyword query matches an your keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators. All three use the "bid-based" model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

Call or contact our full service marketing and design team. We'll  be able to help you implement a pay-per-click campaign that will work with your website goals. 

Did You Know ?

... you have only 10 seconds to influence  the average  website visitor to buy from you? 

Pay-Per-Click customers have often already done all of the research, they are just looking for a supplier.  

A properly placed Pay-Per-Click ad will drive more customers to your website so that they will buy from you. 

We have the skill and know-how  your site needs to turn it into a highly productive member of your sales team, and don't worry, it will work nights and weekends too.